Citi spilts into 2: Citicorp and Citi holdings

The 4th quarter loss came as 1 big news and Citi decides to spilt its assets into 2.



<http://money.cnn.com/2009/01/16/news/companies/loomis_citi.fortune/index.htm?postversion=2009011616>

With this spilt, it's clear on what Citi will be doing. Cutting down on toxic assets in Citi Holdings and concentrating on CitiCorp's core businesses. Share prices plunged to $3.50+ range and luckily, Bank Of America was attracting more attention with Merrill Lynch's massive loss.

A quote from the article:

"The other denizens of Citi Holdings are to include various consumer businesses that Pandit has never shown interest in retaining, such as insurer Primerica. Press reports have said that Primerica will be sold, but it's basically been on the market for a year and hasn't moved. Another loss-ridden company, American International Group (AIG, Fortune 500), is trying to sell a large number of insurance companies and, in today's credit environment, they are stuck right where they are, on AIG's balance sheet.
Citi Holdings is also to inherit the $300 billion of toxic assets on which the U.S. government is sharing losses. That's a package that Pandit will surely be thrilled to shed management responsibility for."

There's good and bad on this spilt in my opinion. Good thing is, Citi will have a very clear company goal on what they want to achieve, reason being the core concentration is in CitiCorp, with core businesses like credit cards, wealth management, the corporate bank and the investment bank.

Bad news is, whoever lands in Citi Holdings, you are more or less prepared to be sold off or laid off. When you separate your non important businesses away, more likely you won't want to keep it as it is more of an expense than a profit making unit. Especially during such bad times, such expenses should be kept as low as possible.

Another article on Citi:
<http://money.cnn.com/2008/04/18/news/companies/anyone_run_citigroup.fortune/index.htm?postversion=2009011616>

Citi and Morgan to merge brokerages

In the first step of an expected overhaul of Citigroup by Vikram Pandit, the bruised bank agreed to sell 51% of Smith Barney to John Mack's Morgan Stanley.

<http://money.cnn.com/2009/01/13/news/companies/citigroup/index.htm?postversion=2009011319>

In a nutshell, we could probably see more of Citi's breakout of its various units if it is still unable to turn itself out within the year. Share prices isn't reflecting well on the bank and in my opinion, the CEO hasn't really done much for the past 1 year plus since he took over and investors is still isn't convinced that the bank can survive its universal business model with high capital ratio and government support.

My take, if the Smith Barney unit isn't good, why will Morgan Stanley buy it? In such bad times, only good things get sold and for a discounted price. This simply doesn't benefit Citi in any way and one must take note of how the media actually wrote that it benefits both parties. It only benefits Citi because Citi needs the capital, and not making a good deal out of this. I wonder if Citi sells of its Card unit and Consumer banking unit, will it still be considered as a bank?

One good thing that I can think of which is coming out of this de-leveraging for Citi is they will have a very clear company goal after all the selling. The old Citi has literally everything, ranging from consumer banking, brokerage, investment, commerical banking, insurance, global wealth management and many more! Your business model can have alot, but what is the core of your business? I guess investors couldn't see this and thus the share price tumbling. Morever, I think there are shortists at work on this counter too, resulting in heavy fall.

Start of the new year

It's been some time since I have posted, as I am into my new job and fighting hard not to get retrenched.

Keep things short for the day as I'm tired, I have started to invest into Celestial again, averaging down. Markets have been slightly volatile since the start of the new year, but I am looking into a few counters and will post their findings soon.