I remember it was copy and paste. Here's an interesting view on Samsung where Apple is claiming that Samsung is doing the same. Well, I guess if you created a phone in a particular simple design, it's pretty hard not to look the same?
Full article here: Samsung Copying Was ‘Intense,’ Apple Lawyer Says In Closing
Samsung Electronics Co. (005930) was so desperate to catch up with Apple Inc. (AAPL)’s smartphones and tablet computers in February 2010 that the South Korean company began “three intense months of copying” the iPhone maker, a lawyer for Apple said.
Attorney Harold McElhinny, in closing arguments at a multibillion-dollar intellectual property trial in federal court in San Jose, California, told jurors documents prove better than witness testimony how Samsung went about changing its mobile devices to mimic Apple’s “revolutionary” designs.
File photo of men using cell phones to photogaph the Apple Logo at a store in Germany in 2011. Photograph: Philipp Guelland/dapd/AP
McElhinny said internal e-mail at Samsung revealed that the company was experiencing a “crisis of design” due to competition from the iPhone even as another e-mail sent just two weeks later showed Samsung was facing pressure from Google Inc. (GOOG) to make its devices look less like Apple’s.
“Samsung realized how far it was falling behind the iPhone,” McElhinny said. “In those critical three months Samsung was able to copy and incorporate” Apple’s four years of research and development “without taking any of the risk,” he said.
Apple, based in Cupertino, California, sued Samsung in April 2011, and Suwon, South Korea-based Samsung countersued. The case is the first to go before a federal jury in a battle being waged on four continents for dominance in a smartphone market valued by Bloomberg Industries at $219.1 billion.
No comments:
Post a Comment